Alibaba achieved record high sales of 213.5 billion yuan ($30.7 billion) during its annual shopping spree on Nov 11, which was also the 10th anniversary of its global shopping festival.

The 24-hour event, also known as Double 11 or Singles Day, falls on Nov 11 every year.

Let's take a look at some figures about Tmall's shopping flurry this year.

Gross Merchandise Volume: 213.5 billion yuan

A screen in Shanghai shows that sales on Alibaba's online marketplace Tmall during the annual Singles Day shopping spree hit 213.5 billion yuan ($30.7 billion) on Sunday, with full-day sales setting a new high. 

The Tmall's GMV smashes the 10 billion yuan ($1.44 billion) threshold in just two minutes and five seconds, faster than three minutes and one second last year.

Tmall breaks the 100 billion yuan sales threshold within 1 hour 47 minutes and 26 seconds, seven hours faster than last year's record. 

Mascot of Tmall at Taikoo Li in Sanlitun, Beijing. Alibaba achieves new sales record at 15:49:39 during its Singles Day extravaganza, breaking last year's total Singles Day sales of 168.2 billion yuan. 

A screen displays live update sales figure of 200 billion yuan during Alibaba's annual Singles Day online shopping festival in Shanghai, on Sunday. 

Alibaba logs 1 billion in the number of delivery orders for its annual Singles Day extravaganza on Nov 11, 2018. 

Sortation conveyor systems are ready for huge E-commerce parcel delivery orders.

As of 12:00 on Nov 11, 167 brands in Tmall register a volume of transaction over 100 million yuan, reaching the all-day level last year. By the end of Nov 11, the brands numbers increased to 237.